What’s missing from your website?
There is a page element most websites lack – and which is critical for obtaining a respectable conversion rate
Why I Don’t Do Spec Work
Well, first of all, what is spec work?
Basically, spec work (speculative work) is any kind of creative work, either partial or completed, submitted to a prospective client before the project is awarded.
Do-it-Yourself Dentistry?
Most people will laugh and dismiss the idea out of hand. “Ridiculous!:” they’ll say. “Dentists study for years to be capable of the work they do!”
So very true. Why, then, do people think they can build their own website?
Why hire a designer?
Plenty of folks think that web design is all about slapping some words and pictures together and posting them online.
You can do that and get a site, but it will not be an asset to your business if it looks amateurish and doesn’t have the functionality it needs.
Starting Out
What I want to do here is to create an area of the website where usable information is offered to the client.

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