You see them everywhere – people sitting, standing, walking around, tapping on tiny keyboards on their mobile devices. Let’s face it – we live in a mobile world. Many people don’t even own a desktop or laptop computer anymore. Tablets, smartphones, and hybrids are taking their place, and I’ve even heard them referred to as “old school”.

And with the rise of mobile usage, web application development must today consider the limitations of the mobile context (e.g., small screen, intermittent connectivity), as well as the additional scope and features of mobile, hand-held devices, such as viewport size and orientation, device context / location, presence of personal data on the device…

So you can see that mobile web development requires coding for all sorts of devices, all with their own unique capabilities and limitations. Progressive enhancement is the best way to create functional experiences for everyone, while at the same time optimizing for the best devices, whether Android or iOS systems. This means that the site starts with the very most basic of frameworks, and then the design embellishments are added in layers, so that no matter how the device interprets the site, it is visible and useable.

Mobile users expect a user-freindly experience. They want fast, smooth load times, fast and animated transitions, and few if any error messages. They demand that you deliver more with less. The old rules of Web site design and implementation for PCs need a lot of adaptation to create a slick mobile Web experience.

Every year mobile usage continues to grow at tremendous rates. That is why every company should have a strong mobile presence.  Is your business making the most of the value of this medium? Are you taking advantage of it, offering products, games, apps, whatever? If you haven’t brought your website design into the mobile world you are missing out on a major client base. Creating a hassle-free mobile experience should be at the top of all business owners’ to-do lists.