So in my last post I explained why I don’t use a “funnel”.

In this one I will explain the result – that is the “feast or famine” income rollercoaster that I have been riding since I started this business.

Because I am selective in choosing my clients, I find myself quite often with a couple of projects in the works and no income on the horizon. This is troubling for a number of reasons, not least of which is that I have regular bills to pay.

It can be difficult to discipline myself to ensure that the large deposits for my work, which are often made at intervals of more than a few weeks, stretch far enough to make it to the next influx. (“Oh, look! A gorgeous new saddle pad – and it’s on sale! I’ll add it to my collection of more than I’ll use in my lifetime!“)

I believe this is called a “cash flow problem” by business majors. (I was a Fine Arts major…)

So I need to figure out a way to remodel my fee structure to even things out a bit.

I don’t want to alter my work style – it suits me and the results are evident in the custom sites I produce for my clients. And I especially don’t want to take on clients who want “cookie-cutter” websites.

“I want a site just like this one”, showing me a competitor’s site.

So I’m going to have to actually do some analysis of my business practices. This is not my favourite thing in the world, but I am going to have to make some changes, and honestly, I think it will be easier to make those changes to my business model than it would be to change my love of a good bargain in saddle pads!

 

 

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